TAKEAWAYS

• Ugandan duo Ugaboys aim to take their music and brand global instead of settling for local stardom.
• Speaking on NBS TV, the pair claimed their dreams go far beyond being just the country’s most celebrated artists.
• The group slammed fellow local musicians for prioritizing fame over financial success and creative growth.

Ugaboys have revealed that they have bigger ambitions beyond the Ugandan entertainment industry, saying their ultimate goal is to take their music and brand international.

While appearing on NBS TV, the duo shared that their dreams go beyond becoming Uganda’s most celebrated artists, explaining that if their ambitions were limited to the local market, they would already be working towards that recognition.

“Our dreams are bigger than our country. If we had a Ugandan dream, we would be the country’s most celebrated artists,” they said.

They also weighed in on what they consider the limited ambitions of some Ugandan artists, describing a culture where musicians are more interested in enjoying local celebrity status, surrounded by followers who idolise them, despite struggling financially.

They further argued that some Ugandan artists limit their musical creativity and sound to what appeals to the local audience, making it difficult for their music to reach a wider international market.

The duo, however, believe there is more to achieve beyond local recognition and are determined to build a brand that can compete on the international stage.