Jack Daniel’s is bringing its new “Off The Record” campaign to Uganda, celebrating the unmistakable connection between music and Jack Daniel’s.
The campaign is set to kick off on 31st October 2026 at Thrones Lounge, Kampala, marking the beginning of a music led journey that will bring together great music, whiskey and bold nights.
Speaking about the campaign, Joan, Brand Manager for Jack Daniel’s, said:

“Our alignment for Jack Daniel’s is centred around music, and I can’t wait to see this journey come to life. Music and Jack Daniel’s have always been a powerful pair.”
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With “Music Lives Here” at its heart, Jack Daniel’s Presents Off The Record, sets the tone for a new chapter of music focused experiences in Uganda.
Good music. Great whiskey. Bolder nights.
31st October 2026 | Thrones Lounge, Kampala
18+. Please drink responsibly.




