TAKEAWAYS

• Ugandan star Joshua Baraka dropped some serious truth bombs about how much his massive hit ‘Yoyo’ actually cost him to create.
• In a shocking twist, Baraka revealed that the audio production for ‘Yoyo’ was far more expensive than its stylish music video.
• To get that perfect sound, he bankrolled an entire music camp and hired a fleet of extra musicians over in Kenya.

Ugandan singer Joshua Baraka has opened up about the production costs behind his hit song Yoyo, revealing that the audio production was significantly more expensive than the music video.

The singer, who released the song a couple of months ago, has enjoyed considerable success with it, as it has attracted millions of views and streams, becoming one of the year’s biggest songs and gaining traction beyond Uganda.

Speaking about the investment behind the record, Baraka explained that the song required several additional contributors, extensive production work and resources, making it his most expensive musical project to complete.

According to the singer, the costs were largely driven by the audio production rather than the video, which he described as relatively cheap.

“What made Yoyo expensive is that it had so many extra people on it in terms of production. There were guitarists, extra production, mixing and mastering. I also did most of it in Kenya,” Baraka explained.

He further revealed that the recording process involved organising and financing an entire music camp, which added to the overall expenditure.

“I had to finance the whole camp, you know. So, I think it was the most expensive,” he added, describing the song as a beautiful project.

Interestingly, Baraka disclosed that although Yoyo was expensive to produce, its audio production costs outweighed those of the accompanying music video, challenging the common assumption that music videos are always the most expensive part of releasing a song.

The singer also acknowledged the song’s impressive reception, noting that it had attracted significant attention on YouTube, particularly compared to his other releases this year.

However, Baraka believes his music is only getting started, revealing that several of the songs he has released are part of an upcoming EP scheduled to drop on Thursday.

He expressed optimism about the project’s potential, suggesting that listeners are yet to experience the full impact of the music.