Takeaways

• Jowy Landa has dismissed claims of witchcraft in the music industry, saying artists should not blame being bewitched when their songs fail to become hits.
• She encouraged musicians to focus on making good music and promoting it, rather than dwelling on setbacks or industry challenges.
• Jowy also advised artists whose self-written songs are not connecting with fans to consider working with other songwriters for a different sound.

Ugandan singer Jowy Landa has opened up about claims of witchcraft in the music industry, urging artists to stop attributing their lack of hit songs to being bewitched.

Jowy acknowledged that the music industry can be a difficult space, noting that many artists are not necessarily friends and that some may even be envious of one another. Because of this, she prefers keeping to herself and focusing on what she loves most — making music.

She also revealed that she does not usually call fellow artists when she is dealing with personal challenges, instead turning to her mother or management for help.

“I don’t believe in witchcraft. However, people used to tell me that I was bewitched because after my song ‘African Girl,’ I spent years without a hit song,” she shared.

According to Jowy, however, having a period without a major hit is simply part of the dynamics of the music industry. She pointed out that she has since released several other successful songs, jokingly wondering whether the person who had allegedly bewitched her eventually forgave her.

“I believe in Jesus Christ for everything,” she said, encouraging fellow artists not to dwell on the belief that witchcraft is the reason their music is not doing well.

Jowy instead advised musicians to focus on improving their craft, recording good music and putting effort into promoting their work.

“Go to studio, do good music and promote it,” she advised.

She further encouraged artists who write their own songs to be open to working with other songwriters if they notice that their audience is not connecting with their music.

“If you write your own music but you see that your fans aren’t picking up, hire other writers so that your fans get a different feel,” she added.