Mukasa Mbidde defends monies received by creative sector, advises musicians to be smart

• Africa’s music is rich, but weak policies limit its global earnings.

• Mbidde urges musicians to invest in systems, teams and long-term production.

• Government funding can grow the economy if artists use it responsibly.

Seasoned politician Fred Mukasa Mbidde has advised players in Uganda’s entertainment industry to rethink how they approach their craft if they are to benefit meaningfully from it.

Speaking during an interview on Sanyuka TV, Mbidde said Africa remains one of the richest continents in terms of music and culture, yet it does not feature among the world’s top 10 music-earning nations. He contrasted this with countries such as China and Russia, which earn more from music despite, in his view, being culturally and musically inferior to Africa.

According to Mbidde, this imbalance points to serious policy and structural flaws within African countries that have failed to properly organise, protect and market their creative industries.

 “The entertainment industry needs deliberate promotion, protection and marketing. Talent alone is not enough,” Mbidde said.

He noted that many Ugandan musicians are prematurely hyped and elevated to celebrity status after releasing just one hit song, a trend he said often leads to short-lived careers and eventual obscurity.

Mbidde further advised musicians against handling their own marketing, arguing that artists should work within organised systems that include professional teams and conglomerates to manage branding, promotion and business strategy. He also cautioned musicians against jumping from entertainment into unrelated sectors such as politics, saying this often results in corruption and underutilisation of creative talent.

On government support to the sector, Mbidde defended the funds recently given to musicians and promoters, stating that the entertainment industry, like other sectors, deserves public investment.

He explained that when well utilised, such funding boosts production, creates jobs and stimulates economic growth. However, he warned artists against misusing the money on luxury items such as expensive cars and houses.

According to him, reckless spending hurts the economy, while investing in production, skills and systems strengthens it.

When asked to name some of his favourite female artists, Mbidde mentioned Ava Peace, noting that he enjoys some of her music, although he could not immediately recall specific song titles. Asked about rising singer Gloria Bugie and her recent award, Mbidde said he was unfamiliar with her and had never listened to her music.

The entertainment industry has received increased government financial backing in recent years, with more support expected. This has sparked debate, with critics arguing that funds should instead be directed to other critical sectors. Mbidde, however, insists that creative industries are a legitimate driver of economic growth when properly structured and supported.