Shena Skies: Uganda can produce global stars if investors back real talent

• Shena Skies highlights a key challenge in Uganda’s music industry: genuine talent is often overlooked.
• Managers and investors tend to support artists without staying power, leaving skilled musicians behind.
• She believes investing in talented artists could elevate Uganda’s music scene to continental fame.

Singer and songwriter Shena Skies has opened up about what she sees as a major hurdle for Uganda’s music industry: the lack of support for genuine talent.

Speaking on The Horizon Vibe show on Magic 1 TV, she pointed out that managers and investors often back the “wrong people,” leaving truly talented artists struggling to get the recognition they deserve.

According to Shena, Uganda has all it takes to produce stars on the scale of Diamond Platnumz or Ayra Starr—but the system needs to change.

“We can grow into major artists like Diamond Platnumz and Ayra Starr,” she said. “But managers and music investors keep backing artists who don’t have the talent or staying power to make it.”

She believes many like-minded creatives share her view: when resources are funneled toward the wrong people, genuine artistry gets overlooked.

Shena says the solution is straightforward—invest in artists who have real talent and vision. With the right support, she’s confident Uganda’s music industry can rise to continental heights.