Takeaways

• Sureya Umeimah launches “Pageant Exposé” podcast in partnership with Play It Loud.
• The podcast explores untold stories, challenges, and advocacy in African pageantry.
• It highlights the evolution of beauty pageants into platforms for social impact and empowerment.

Miss Uganda First Runner-Up 2024–25 Sureya Umeimah has taken an exciting step beyond the pageant stage, officially signing with streaming platform Play It Loud to host a bold new podcast, Pageant Exposè.

Known for her poise, intelligence, and commanding presence during her Miss Uganda journey, Sureya is now channeling her voice into storytelling—shining a spotlight on the realities, triumphs, and untold narratives within the African pageant world.

Pageant Exposè promises to be more than just a behind-the-scenes look at beauty competitions. Through candid conversations, Sureya engages with queens, finalists, and industry insiders from across Africa, offering listeners a rare glimpse into the personal journeys that shape these women. From early inspirations to the challenges of balancing expectations, each episode is designed to reveal the human stories behind the crowns.

A central theme of the podcast is advocacy—an integral pillar of modern pageantry. Sureya delves deeply into why her guests choose their causes, whether it be education, mental health, women’s empowerment, or community development. By unpacking these motivations, Pageant Exposè highlights how pageantry has evolved into a powerful platform for social impact, giving young women a voice far beyond the runway.

Sureya’s own experience as a national titleholder adds authenticity and relatability to every discussion. Having navigated the pressures, visibility, and responsibilities that come with representing her country, she brings empathy and insight to her interviews. Her ability to connect with guests creates a safe and engaging space where stories unfold naturally—often revealing vulnerability, resilience, and purpose.
Sureya, who is a cadet pilot, currently studying for her commercial pilots licence, she says “We’ve recorded a number of shows so far and my guests have been very open and honest about their journeys. I’ve always wanted to discover more about why people decide to enter the pageant world and this programme has been enlightening. I’m so thankful to the team at Play It Loud in giving me the chance to present Pageant Exposè”.

With this new venture, Sureya Umeimah is redefining what it means to be a pageant queen in today’s media landscape. By partnering with Play It Loud, she is not only amplifying African voices but also building a platform that celebrates ambition, advocacy, and authenticity. Pageant Exposè stands poised to become a must-watch and must-listen series, bridging the gap between glamour and substance while inspiring the next generation of queens across the continent.