TAKEAWAYS

• Don Zella says she no longer engages in random social media arguments after realizing her self-worth.

• She advised Kasuku to avoid petty online battles and focus on opportunities that match his influence.

• Her comments have sparked mixed reactions, with supporters praising her message on personal growth and critics questioning her remarks about social status.

Ugandan US-based socialite Don Zella has opened up about why she walked away from constant social media feuds, saying she realized her value and decided to stop engaging in what she described as “chicken fights” with people she believes add no value to her life.

Speaking during an interview with media personality Kasuku, Don Zella admitted that she previously spent time arguing with strangers on social media before deciding to change her mindset.

“The moment I realized my worth, I stopped arguing with random people. If I’m going to have a disagreement with someone, it should be someone on my level.”

She said the decision brought her peace of mind and helped her focus on more meaningful goals instead of wasting energy on online conflicts.

Don Zella also encouraged Kasuku to avoid unnecessary social media confrontations, arguing that successful people should concentrate on opportunities that grow their influence rather than engaging in petty disputes.

“Someone who can meet the President and even facilitate deals worth billions shouldn’t be spending time fighting with people online.”

The socialite added that she now sees herself as a businesswoman and CEO whose attention should be directed toward building wealth and expanding her ventures. She noted that embracing that identity changed the way she carries herself and how others, including her children, perceive her.

Rather than participating in endless online exchanges, Don Zella said she now prefers conversations that reflect ambition, leadership and personal growth.

Her remarks have since sparked debate on social media, with some agreeing that protecting one’s peace is important, while others criticized parts of her comments as dismissive toward people from different economic backgrounds.