TAKEAWAYS

• Singer John Blaq says staying low-key creates massive hype and keeps fans hungry for his music.
• Blaq refused to go live on TikTok, claiming he wants to be seen as a serious artist rather than just a content creator.
• The star told Sanyuka TV that mysterious vibes drive up brand value while regular appearances kill the intrigue.

John Blaq has explained why he believes artists need to occasionally disappear from the public eye, saying that scarcity and exclusivity can help create demand for their brands.

In a recent interview on Sanyuka TV, the singer was asked about his disappearance and why he is not as visible on social media as some of his fellow artists.

John Blaq explained that an artist does not have to be everywhere all the time, arguing that maintaining some level of mystery can make people more interested in their work.

When asked why he is not active on TikTok like many artists who regularly go live and interact with fans, he revealed that he mainly uses the platform to share his artwork and promote his projects.

“I wouldn’t want to go live because then that makes me a TikToker. As an artist, you have to create that demand, not being everywhere,” he said.

He added that artists should also have a clear reason for granting interviews rather than appearing in the media without a specific purpose.

However, John Blaq clarified that he does not look down on artists who spend much of their time on TikTok, especially if they are making money from the platform.

“In my point of view, that’s not how I make my own money,” he said.