TAKEAWAYS

• Ava Peace says flying economy can negatively affect an artist’s brand because of the lack of privacy and VIP treatment.
• She noted that business class offers a more premium experience that aligns with the image many artists seek to maintain.
• The singer urged fellow artists to remain patient, expressing confidence that better travel arrangements will come with time

Ugandan singer Ava Peace has weighed in on the ongoing discussion about artists being booked to fly economy class for international performances, arguing that the travel arrangement can have an impact on an artist’s image and brand.

Speaking during an interview with Calvin D Entertainer on the Horizon Vibe show, Ava Peace acknowledged that while business-class travel comes at a significant cost, it offers a level of comfort and prestige that many artists aspire to.

According to the singer, the experience of flying economy differs greatly from that of business class, especially for public figures whose image is an important part of their careers.

“When you fly in economy class, everyone will be seeing you unlike in the business class where you are treated like a VIP and even given champagne,” she said.

Ava Peace explained that most artists work hard with the hope of eventually enjoying the best opportunities and treatment that come with success. She noted that being booked on economy flights can sometimes make artists feel as though their status and contribution are not being fully appreciated.

Despite her concerns, the singer remains optimistic that the situation will improve as the entertainment industry continues to grow and create better opportunities for artists performing beyond Uganda’s borders.

“We shall persevere it for now, but I believe that it’ll also change with time, because so many things have come and gone, this too shall pass,” she said.

She further encouraged fellow artists to remain patient and focused on their careers, expressing confidence that improved working conditions and travel arrangements will eventually become more common for Ugandan performers booked for international shows.