Takeaways

• Uganda Film Festival (UFF) held a key meeting with Viewers’ Choice nominated filmmakers to strengthen industry engagement and collaboration.
• MultiChoice Uganda pledged support by sponsoring free cinema screenings, while filmmakers were urged to actively mobilize audiences.
• Uganda Communications Commission (UCC) and UFF also announced upcoming filmmakers’ workshops aimed at capacity building and industry growth.

The Uganda Film Festival (UFF) continues to create meaningful spaces for engagement between filmmakers and key industry stakeholders, as was evident during a special meeting with producers of films nominated specifically in the Viewers’ Choice Awards category. The session brought together the creative minds behind Waka Waka, Longing to Belong, You May Kiss the Bride Goodbye, ADUI, and Maama Wange—films that have resonated strongly with audiences across the country.

The meeting was graced by the Executive Director of the Uganda Communications Commission (UCC), who delivered an inspiring address that reflected both on the present and the journey of Uganda’s creative industry. Drawing from his personal experience, he shared insights into his acting journey dating back to 1977, offering a powerful reminder of how far the industry has come. He congratulated the nominees on reaching this important milestone, acknowledging their role in shaping the future of Ugandan storytelling and inspiring the next generation of creatives.

A major highlight of the meeting was the announcement by MultiChoice Uganda, who pledged their support towards promoting local content within the Viewers’ Choice category. In a bold and commendable move, MultiChoice Uganda offered to fully sponsor the screening of these nominated films. This means that audiences will be able to watch the films in the cinema free of charge—simply by showing up on the scheduled screening days.

However, filmmakers were advised to take an active role in ensuring strong audience turnout. It was emphasized that MultiChoice Uganda will only cover the cost of attendees who are physically present at each screening. For instance, if a cinema has a capacity of 75 seats but only 30 people attend, then only those 30 tickets will be paid for. Producers were therefore urged to actively publicize their screenings, mobilize their audiences, and fully leverage this opportunity to maximize reach and impact, given that the financial barrier for viewers has already been removed.

The session also served as a platform to further engage filmmakers on capacity-building opportunities. Attendees were briefed on the upcoming series of filmmakers’ workshops scheduled to run from 25th May to 2nd June. These workshops are open to all interested participants and are designed to equip creatives with practical skills, industry knowledge, and networking opportunities to strengthen their craft and careers.

Overall, the meeting underscored the collaborative spirit driving the Uganda Film Festival, bringing together regulators, industry partners, and creatives to celebrate excellence while actively investing in the growth and sustainability of Uganda’s film industry.