Takeaways

• Yassin Ssentongo Segawa has been nominated twice for the Horizon Awards, adding to his growing public recognition.
• His community work focuses heavily on children and vulnerable groups, including support for education, medical needs and people living with disabilities.
• Beyond his corporate career at Ham Group of Companies, Segawa is involved in entrepreneurship, youth initiatives, entertainment and philanthropy.

Yassin Ssentongo Segawa is building a public profile that goes beyond his corporate career, with philanthropy, youth support and community initiatives becoming an increasingly visible part of his work.

Popularly known as “Happy Daddy for Kids,” Segawa has become known for his involvement with children and young people, while also supporting vulnerable members of society.

Born on November 3, 1986, Segawa serves as Group Sales and Marketing Director at Ham Group of Companies. Away from his corporate responsibilities, he has interests in entrepreneurship, entertainment, philanthropy and social media.

His growing public profile has also earned formal recognition, with Segawa having been nominated twice for the Horizon Awards.

A growing commitment to children

Children and young people have remained a major part of Segawa’s public activities.

His support has included contributions towards education, medical needs and assistance to vulnerable children. He has also used his public platform to highlight and support initiatives aimed at improving the lives of young people.

This involvement has contributed to the “Happy Daddy for Kids” nickname that has become closely associated with his public image.

His social media platforms often feature family moments and interactions with children, giving followers a view of his life beyond the corporate environment.

His daughter, Zoya, has also gained attention online, further adding to the family’s visibility in Uganda’s digital space.

Supporting vulnerable communities

Segawa’s community involvement has extended beyond children to other vulnerable groups.

Recently, he supported children and people living with disabilities through a donation of various items to beneficiaries.

The initiative added another dimension to his charitable activities, which have included practical support for people facing different challenges.

For beneficiaries, such contributions can provide direct assistance with needs that may otherwise be difficult to meet.

Beyond the boardroom

Although Segawa holds a senior position at Ham Group of Companies, his public activities extend into several other areas.

He has been involved in youth sports, entertainment and initiatives supporting artists and emerging talent. In 2024, he was also involved in the establishment of Flock Records, reflecting his interest in Uganda’s creative industry.

His involvement in these different sectors has helped him develop a public identity that combines business, entertainment and community engagement.

Two Horizon Awards nominations

Segawa’s two Horizon Awards nominations come as his public profile continues to grow.

The nominations have added recognition to a career that has increasingly been associated not only with business, but also with philanthropy, youth engagement and entertainment.

While awards provide one form of recognition, his community activities have remained an important part of his public presence.

Building a public profile beyond business

Segawa’s journey reflects the growing number of Ugandan business personalities whose visibility extends beyond their professional careers.

Through social media, philanthropy, entertainment and community initiatives, he has built a presence that reaches different sections of society.

For Segawa, his role as a business executive remains central to his career, but his work with children, young people and vulnerable communities has become an important part of how he is known publicly.

With two Horizon Awards nominations and continued involvement in community initiatives, Segawa’s profile continues to develop across business, philanthropy and Uganda’s creative and social spaces.