TAKEAWAYS

• King Michael says several promoters have shown little interest in supporting or investing in his concerts despite his long-standing music career.
• The singer believes the continued popularity of hits like Kwata Kwata and Muko Muko proves that he still has a strong fan base.
• After learning lessons from his 2023 concert setback, King Michael is preparing for his August 1 Serena Hotel concert with support from a wealthy friend.

Veteran Ugandan musician King Michael has expressed frustration over what he describes as a long-standing reluctance by promoters to work with him, despite his music enjoying popularity for many years.

Speaking during a recent press conference for his upcoming concert scheduled for August 1 at the Serena Hotel Kampala, King Michael revealed that he has struggled to find promoters willing to invest in his shows, a situation he says he cannot fully explain.

In a sit-down interview with Shalom 256 and Frank Ntambi, the singer said he had personally approached several prominent promoters seeking support for his concert plans, but most of them showed little interest.

“I’ve had songs like Kwata Kwata and Muko Muko that have had massive airplay for over a decade to date. I don’t see why no one would want to invest in me because my fans would come through,” he said.

The artist pointed to the longevity of his music catalog as proof that he still commands a loyal fan base capable of supporting his events.

King Michael also reflected on his 2023 concert, which failed to attract the numbers he had anticipated. Rather than allowing the setback to discourage him, he said the experience taught him valuable lessons about concert organization and promotion.

“I believe in myself because if I didn’t, I would’ve given up a long time ago,” he stated.

Determined to make his upcoming concert a success, the singer revealed that he turned to one of his wealthy friends for assistance. According to King Michael, the friend was willing to support the project and asked him to outline everything he needed to stage the event.

With preparations underway for the August 1 concert, King Michael remains optimistic that his resilience, coupled with the support of his fans and backers, will help him overcome the challenges that have stood in his way and deliver a memorable show.