Takeaways

• Brice Promotions was founded by Ayesiga Brian in 2019 and has grown from an entertainment promotion initiative into a digital media brand.
• The platform covers music, artists, events, viral trends and popular culture, with assignments extending beyond Uganda to Kenya, Rwanda, Zambia and Zanzibar.
• Brice Promotions has received industry recognition including the 2024 Hi Skool Awards, while its stated 2025 awards history includes recognition in Dubai and Uganda.

Since starting in 2019, Brice Promotions has grown from an emerging entertainment promotion initiative into a digital media brand covering Uganda’s music, entertainment and popular culture.

Founded by Ayesiga Brian, Brice Promotions has built its identity around entertainment reporting, artist promotion, event coverage, digital content creation and documenting trends across social media platforms.

Over the years, the platform has expanded its presence within Uganda’s entertainment industry while also taking on regional assignments across East Africa.

Starting the journey in 2019

Brice Promotions began its media and entertainment activities in 2019, at a time when social media was becoming an increasingly important space for artists, promoters, creators and entertainment audiences in Uganda.

From its early days, the platform focused on connecting audiences with entertainment personalities while documenting developments within the local creative industry.

The brand gradually developed an identity separate from its founder’s personal profile, allowing Brice Promotions to operate as a dedicated entertainment media and promotional platform.

Building a recognisable media brand

As its activities grew, Brice Promotions expanded its focus on digital storytelling and social media publishing.

Its work has included artist interviews, event coverage, entertainment updates, short-form video content, viral trend coverage and promotion of music-related activities.

Through this approach, the platform has maintained a presence across different areas of Uganda’s entertainment industry while giving digital audiences access to stories about artists, events and emerging trends.

Recognition at the Hi Skool Awards

One of the platform’s notable milestones came in 2024 when Brice Promotions was recognised in the Most Vibrant Media Influencer of the Year category at the Hi Skool Awards.

According to the published Hi Skool Awards voting records, Brice Promotions finished first in the category with 49,332 votes. The category recognised individuals and media brands making an impact through social and other media platforms.

The 2024 recognition became an important milestone in the platform’s growth and visibility within Uganda’s digital entertainment space.

Further industry recognition

Brice Promotions’s stated awards history also includes recognition in 2025, including Media Personality of the Year at the Showing Awards Dubai and Media Promoter of the Year at the Hi Skool Awards.

These 2025 recognitions are part of the platform’s professional records. Individual award certificates, event programmes, official award pages or announcements from the organisers can provide additional documentation of the awards.

Expanding beyond Uganda

The growth of Brice Promotions has extended beyond awards and nominations, with the platform continuing to cover entertainment events and artists in Uganda and across the region.

Its reported portfolio includes entertainment assignments in Kenya, Rwanda, Zambia and Zanzibar, alongside its work in Uganda.

This regional exposure has allowed the platform to cover music, live events, celebrity stories, social media trends and cultural activities across different markets.

Building a long-term digital media presence

Since its establishment in 2019, Brice Promotions has continued to adapt to the changing way audiences consume entertainment and digital content.

The platform’s development has taken place alongside the rapid growth of TikTok, Facebook, YouTube and other digital platforms, which have become important channels for discovering artists, following entertainment stories and promoting events.

Through its continued publishing and content creation, Brice Promotions has developed a media identity centred on Ugandan entertainment and African popular culture.

A continuing media journey

From its beginnings in 2019, Brice Promotions has developed from an emerging entertainment promotion platform into a broader digital media operation with local and regional coverage.

Founded by Ayesiga Brian, the platform continues to document artists, events, trends and cultural developments while expanding its presence within Uganda’s digital entertainment industry.

Its awards recognition, growing content portfolio and regional coverage form part of a continuing journey in Uganda’s evolving digital media landscape.