TAKEAWAYS

• Pallaso revealed he was hired to promote TikTok in Uganda during the platform’s early days.
• He said he doesn’t expect artists or anyone else to thank him because it was a professional job.
• The singer compared the campaign to artists promoting brands like MTN, saying doing so doesn’t entitle anyone to ownership or special recognition.

Singer Pallaso has said he does not expect recognition or gratitude from fellow artists for his role in promoting TikTok during the platform’s early days in Uganda.

Speaking in a recent interview on Sanyuka TV, Pallaso was asked whether any artist had ever reached out to thank him for helping popularize the social media platform in the country, considering he was among its earliest promoters.

In response, the singer explained that he was officially contracted by the company to market TikTok when it was still finding its footing in Uganda.

“I was paid to promote TikTok and it was a job like any other,” he said.

According to Pallaso, the widespread adoption of the platform by artists, content creators, and millions of other users is enough proof that he successfully fulfilled his assignment.

He emphasized that he does not need personal recognition because the impact of the campaign speaks for itself.

Drawing a comparison, Pallaso said artists frequently partner with major companies such as MTN to promote products or campaigns, but that does not mean they own those brands or should expect ongoing praise for doing the work they were hired to do.

“I don’t own TikTok. It has always been in existence and my job was to simply create awareness, and I did my job diligently,” he said.

The singer maintained that his contribution was purely professional and that he is satisfied knowing the platform has grown into one of the most influential tools for music promotion and content creation in Uganda.